top of page


We are Anaïs & Alex who fell in love with protecting our planet Earth and decided to make it our mission. 

Our personal sustainability journey started in Shanghai, China. Confronted by the amount of waste and pollution, we started to explore solutions and ways to reduce our impact and embarked on an (almost) zero-waste lifestyle.

We felt the need to share our story and knowledge acquired over the years, so in 2018 Reducing Our Footprint (ROF) was born in Melbourne, Australia.

Launched first as a community organisation to promote behavioural change in support of the environment, ROF has since expanded to a national provider of sustainable services to businesses, festivals, restaurants and schools.

Our aim is to reduce environmental impact through personalised sustainable solutions and circular projects that offer immediate results. 

Our motto is “Minimum effort, maximum impact!”.

Today, ROF enjoys a local network of key partners and the support of skilled and passionate individuals.

Please reach out to learn more about what we can do for you and how we can collaborate together!

About: About


Behind the Scenes

At ROF-IT, we have an exceptional team of consultants with expertise in various areas. We’re committed to solving complex business challenges using the latest technology and data resources, combined with our creative and collaborative strategic approach. Learn more about some of our talented professionals below.

Get in Touch
Alex Kung profile picture


Co-Founder and Director

Following a career in business development across the Asia Pacific in multiple industries, Alex’s sustainability journey started in Shanghai, China. Confronted by the amount of waste, Alex decides to embark on a zero (almost!) waste lifestyle and to support businesses accelerate their shift towards sustainability. Alex believes that each of us can be part of the solution. All it takes is being mindful, choosing a problem we are passionate about and taking action.

Anais Perou profile picture


Co-Founder and CMO

Anais is a sustainability educator dedicated to empowering individuals to build circular practices that reflect their values and respect the environment. With international experiences as a teacher and a digital marketer, Anais creates solution-driven experiences for businesses, schools and local councils.

Adele D'Souza.jpg


Online Product and Community Manager

Adele is a post-graduate student at the University of Melbourne, completing her Master's in Publishing and Communications. Having a deep passion for preserving and rejuvenating the planet, Adele strives to be a catalyst for social and environmental change. With open and empathetic mindsets and guidance from innovative thinkers, she believes humans can be a force for good in society and shift their climate narrative.

About: Team
bottom of page